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Charleston, SC Real Estate Market Update August 1, 2010

Aug 14th 2010
Posted By: Brian Beatty @ 9:31am In:   Market Update

Rather than to go through another depressing overview of our market, I decided to spend my efforts this weekend looking at each listing, changing remarks, updating some photos and moving the prices up or down $10 (or as agreed with you in the last week, if a different amount).  The purpose of this exercise is to have each listing on the following hot-sheets for Monday:

"Photo Changed"
"Price Changed"
"New Information"

This is sort of like the fed dropping rates to Zero.  It's putting after-burners on an already strong marketing reach. 

In most cases, I've updated the remarks to better reflect what I think is the biggest challenge in today's market:  Other agents lack of conveying proper knowledge and information.  I've added comments about the "great value" the "condition" and the "quality."  Some updates are in agent notes and some are in consumer remarks. 

Last month, the market closed an unofficial 580 homes.  (off 40% from June).  The inventory is down slightly to 9890 homes (typical for late Summer to Fall), and pendings are at 1803 units (down 50 from last week). 

Activity is picking up some in the past week, and combined with the above maneuvers, I expect the next two weeks to be more active on each of our listings.  If not, then you and I are, unfortunately, going to be having serious pricing discussions.   I share your frustration and your likely sentiment.  I want offers, not price reductions.   The former (offers) is my sole focus.  I am pushing, pulling, questioning and sometimes begging, every showing agent to bring an offer or to let me help them get their buyers past any known obstacles.



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